Internet Marketing Mobile Marketing // admin // July 3, 2012 // no comments
It’s no secret that many companies depend on Google Analytics to track their sites’ statistics. Now Google is making it possible to get the same measurements for mobile apps, recently introducing Mobile App Analytics.
The new service, free for businesses, will allow users to track the way shoppers are using their mobile apps by providing three separate metrics. The first indicates what type of…
Internet Marketing Marketing // admin // March 16, 2012 // no comments
Google has recently released videos from an advertising experiment conducted with four partners – Coca-Cola, Volvo, Alka Seltzer, and Avis. The concept was to reinvent four classic ad campaigns using the digital medium, as a way of experimenting with the possibilities of web marketing.
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