Internet Marketing Mobile Marketing Social Media // admin // February 20, 2013 // no comments
Foursquare has become an important social tool for many businesses, with more than one million companies currently using the check-in site to create offers, run contests and monitor foot traffic. Now the social network is seeking to simplify things for business owners by introducing the new Foursquare for Business app.
Available for iPhone and Android devices, Foursquare for Business allows…
Internet Marketing Marketing Mobile Marketing // admin // January 25, 2013 // no comments
Following the recent trend of simplifying the process of buying online content, Amazon has announced the expansion of In-App Purchasing. This feature, previously available only for Android devices, can now be used for games on PCs, Macs and the web. The service allows users to purchase virtual goods, currencies, and other in-app items through their Amazon accounts.
Much like Google’s Wallet…
Facebook Internet Marketing Marketing Mobile Marketing // admin // November 19, 2012 // no comments
Instagram has been popular amongst social media users for quite some time now, quickly becoming one of the go-to applications for posting photos to Twitter and the like. The photo sharing service is likely to start attracting more attention from businesses, however, now that it has launched a new web profile feature.
Previously, Instagram was primarily a mobile app, providing only a very…
E-Mail Marketing Marketing Mobile Marketing // admin // October 4, 2012 // no comments
For many years, including video in an e-mail was not considered a best practice. With very few email clients supporting embedded video, It hardly seemed worth the production costs to create something so few people would actually be able to view.
But things are changing. With HTML5 supported in iOS devices and Hotmail, there is a much larger pool of people able to view video emails. As mor…
Marketing Mobile Marketing // admin // September 19, 2012 // no comments
By now, most have probably heard about the announcement of the new iPhone 5. New features for the highly anticipated phone include a larger screen, faster speed, a new OS and Passbook – a digital wallet. While these improvements have obvious benefits for users, marketers should also be looking forward to them, as they present many new mobile marketing options.
The larger screen size could b…
Internet Marketing Marketing Mobile Marketing // admin // August 24, 2012 // no comments
Smartphones and tablets have become increasingly ingrained in American society, and as this has occurred, many businesses have realized the importance of mobile advertising. However, while having a good mobile ad campaign is certainly a positive for any business, it is equally important not to forget the impact of having a website optimized for mobile.
Mobile search has grown fivefold over t…
Internet Marketing Marketing Mobile Marketing // admin // August 13, 2012 // no comments
It appears that consumer interest in scanning QR codes is starting to pick up in a major way. According to a recent report by ScanLife, the second quarter of 2012 had an unprecedented number of code scans. In 2011, the largest campaign garnered around 30,000 scans, while the biggest campaign in 2012 had more than 2 million. That’s quite an increase in just a year.
The ScanLife report also…
Internet Marketing Mobile Marketing // admin // July 3, 2012 // no comments
It’s no secret that many companies depend on Google Analytics to track their sites’ statistics. Now Google is making it possible to get the same measurements for mobile apps, recently introducing Mobile App Analytics.
The new service, free for businesses, will allow users to track the way shoppers are using their mobile apps by providing three separate metrics. The first indicates what type of…
Marketing Mobile Marketing // admin // March 20, 2012 // no comments
While the jury seems to still be out on the effectiveness of QR codes in marketing, we are seeing more and more novel uses of the codes popping up. One such example is Rock the Vote’s latest initiative to encourage youth voting, a t-shirt embedded with a QR code that helps with the registration process.
Internet Marketing Mobile Marketing // admin // February 14, 2012 // no comments
Are the days of paper circulars advertising deals from local drugstores and supermarkets becoming a thing of the past? Quite possibly, if more retailers follow Walgreens’ lead in making circulars a completely mobile experience.
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