Internet Marketing Social Media // admin // May 16, 2013 // no comments
Instagram may not offer any traditional advertising opportunities, but with 100 million monthly users, brands are finding ways to market with the photo sharing service. While the addition of web profiles made the social service more brand-friendly for some, the new photo-tagging feature opens additional marketing options.
Called “Photos of You,” Instagram’s just-released feature allows users…
Facebook Internet Marketing Social Media // admin // April 2, 2013 // no comments
Last year Facebook introduced a new ad platform in which display ads are bought and sold through real time bidding. Called Facebook Exchange, the program is based on visitors being marked with cookies when they visit other websites, thus allowing Facebook to show them ads relevant to their recent browsing. Response to the program has been varied, with many advertisers expressing concern that…
Internet Marketing Mobile Marketing Social Media // admin // February 20, 2013 // no comments
Foursquare has become an important social tool for many businesses, with more than one million companies currently using the check-in site to create offers, run contests and monitor foot traffic. Now the social network is seeking to simplify things for business owners by introducing the new Foursquare for Business app.
Available for iPhone and Android devices, Foursquare for Business allows…
Internet Marketing Marketing Social Media // admin // February 15, 2013 // no comments
It didn’t take long for brands to see the value in Vine, Twitter’s recently released video app. Created to allow users to add 6-second videos to their tweets, Vine was quickly embraced by businesses hoping to be at the forefront of web advertising’s next big thing.
Though Vine has the obvious limitation of only allowing 6-second clips to be posted, there have already been some creative uses…
Internet Marketing Marketing Mobile Marketing // admin // January 25, 2013 // no comments
Following the recent trend of simplifying the process of buying online content, Amazon has announced the expansion of In-App Purchasing. This feature, previously available only for Android devices, can now be used for games on PCs, Macs and the web. The service allows users to purchase virtual goods, currencies, and other in-app items through their Amazon accounts.
Much like Google’s Wallet…
Internet Marketing Social Media // admin // January 15, 2013 // no comments
At the end of 2012, Pinterest launched Business Pages. While there were already plenty of companies active on the photo sharing site, the new business accounts show that Pinterest is taking an active interest in courting brands. Let’s take a look at how some of the top brands on Pinterest are making use of the photo sharing site.
Real Simple – The women’s interest magazine has found creativ…
Internet Marketing // admin // January 14, 2013 // no comments
Google recently developed a new method of paying for online articles, in hopes of encouraging more people to purchase premium web content. Operating under the theory that inconvenience is what often what holds people back from these purchases, Google is attempting to simplify the process.
Google Wallet for Web Content is a new initiative that allows users to purchase web articles through t…
Internet Marketing // admin // December 13, 2012 // no comments
Google recently reported that there will be more people searching the word “tumblr” than “blog” by the end of 2012. With the social network gaining this kind of traction, it’s no wonder brands are starting to get on board. Let’s look at how a few brands are currently using Tumblr:
Tiffany & Co.: The jeweler just created a new Tumblr to showcase the company’s 175-year heritage. On their new…
Facebook Internet Marketing Marketing Mobile Marketing // admin // November 19, 2012 // no comments
Instagram has been popular amongst social media users for quite some time now, quickly becoming one of the go-to applications for posting photos to Twitter and the like. The photo sharing service is likely to start attracting more attention from businesses, however, now that it has launched a new web profile feature.
Previously, Instagram was primarily a mobile app, providing only a very…
Internet Marketing Marketing Mobile Marketing // admin // August 24, 2012 // no comments
Smartphones and tablets have become increasingly ingrained in American society, and as this has occurred, many businesses have realized the importance of mobile advertising. However, while having a good mobile ad campaign is certainly a positive for any business, it is equally important not to forget the impact of having a website optimized for mobile.
Mobile search has grown fivefold over t…
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