Online consumers influenced most by price and convenience, according to new survey
After taking a survey of 1,033 consumers, The E-tailing Group was able to narrow down the factors that are most important to consumers when making online buying decisions. When asked what influences them to make a purchase online, most cited price and convenience as their top motivating factors.
80% of consumers surveyed said that price was their number one deciding factor, followed by the ability to purchase items online for home delivery, and have them delivered quickly.
When asked about the importance of how the product is presented on the website, consumers said the quality of the image was the most important factor. Those surveyed liked sites that provided multiple views of selected items, as well as the ability to see products in the customer’s color of choice.
Of those surveyed, 43% claimed to have increased online shopping in the past year. With these numbers constantly rising, creating a shopping experience that appeals to consumers’ motivations is becoming increasingly important for every retailer.