Twitter To Expand Brand Page Options for Marketers
In December, Twitter launched brand pages – an option available to marketers spending at least $25,000 in ad dollars on the social networking platform. These pages feature large, customizable headers and the option to choose a tweet to stay on top of the timeline. Now, the site is aiming to expand the experience, as they prepare to introduce new brand page features within the year.
According to Ad Age, additions will likely include the ability to conduct e-commerce and contests within Twitter. The new brand pages will likely have more in common with Facebook’s fan pages, departing from the usual 140-character limits on Twitter.
With this new e-commerce push, it appears Twitter would like to become a destination for users, as opposed to a gateway to other sites. It remains to be seen whether Twitter can become an actual shopping destination, however, considering the difficulty Facebook recently had in this arena.